Established 2008
Where reputation becomes legacy.
Nearly twenty years of white-glove public relations and communications support for the most discerning brands, executives, and cultural figures.
Sterling Public Relations is a full-service communications firm led by media expert and brand strategist Paula Steurer. Since its founding in 2008, the firm has built a strong reputation for delivering impactful, results-driven strategies for entrepreneurs, public figures, brands, and nonprofit organizations.
At the core of the firm is the “Sterling Standard,” grounded in values such as integrity, authenticity, innovation, ingenuity, and agility, with a deep commitment to community. The firm’s signature concierge-style approach emphasizes highly personalized, proactive service—tailoring each engagement to meet the unique goals of every client.
The White Glove Difference
A dedicated senior partner – always.
You will never be handed off to a junior account manager. Your lead partner oversees every detail, personally.
Radical discretion – always.
Our list of past and present clientele is not on our website. Our track record speaks through results, not references. However, we have showcased a curated selection of client voices on our Testimonials page.
Bespoke strategy, no templates. Period.
Every engagement begins with deep listening. Your strategy is built from scratch for your world — not adapted from someone else’s.
Sterling Public Relations is known for developing intentional strategies that prioritize human connection, even in an increasingly automated and AI-driven world. Under Paula Steurer’s leadership, the firm has successfully guided clients through major economic challenges, including the Great Recession and the COVID-19 pandemic.
While industry-agnostic, the firm has developed particular strength working with luxury brands, nonprofits, highly regulated sectors (banking, finance, and insurance), and businesses in competitive markets seeking a strategic edge. The company serves clients nationwide, with offices in Corona del Mar, California, and Dallas, Texas, and a presence in New York City.
“Through care and intention over the last nearly twenty years, we have built something rarer than a rolodex — we’ve built trust. With our clients, with the press, and with the public.” -Paula Steurer, Founder, Sterling Public Relations
Beyond client work, Sterling PR is deeply committed to philanthropy, supporting organizations such as CASA: Court Appointed Special Advocates, The Drake Gives, The Literacy Project, Sherman Library & Gardens, Working Wardrobes, Casa Youth Shelter and Second Harvest Food Bank —contributing time, expertise, and resources to drive meaningful community impact.
