Behind every great brand is an innovator who refuses to settle for anything less than success. Founding Sterling Public Relations, Inc. in 2008 as a Publicity, Branding, and Marketing hybrid, Paula Steurer has earned a reputation for excellence. Committed to her clientele and their diverse brands, Paula’s innovative vision, strategic approach, and tenured industry relationships have played a vital role in propelling each company to the forefront of their respective industry. With an award-winning history of building brand identities and achieving media fanfare, combined with her innate ability to connect, engage, and drive brands to the next level, Paula has become a trusted authority among entrepreneurs and executives.
With a dynamic background in various facets of marketing and a portfolio of clientele that ranges from start-up companies and public figures to internationally recognized brands, Paula’s vast experience provides a comprehensive platform for turning ideas into reality. By custom-tailoring a blend of services for each client, based on their individual goals, synergistic campaigns take flight – working progressively to achieve optimal results. Paula’s service-driven and solution-oriented standards have become synonymous with her namesake brand, positioning Sterling Public Relations as an in-demand firm for companies and public figures throughout California, Texas, and New York City who desire a competitive edge.
Following her passion for philanthropic work, Paula is actively involved with a variety of charitable organizations, both personally and professionally. She has been a longtime supporter of CASA of Orange County, where she has served on the GALA/Celebration fundraising committee, and in recent years has chaired the StyleWeekOC x CASA fashion show and shopping experience in the fall at Neiman Marcus at Fashion Island. In 2023, Paula completed CASA Advocate Training, which was a goal of hers as she approached the 10-year anniversary of her support for the organization. For over a decade, Paula has served as a mentor every year in the Newport Harbor High School Mentor Program, where she is paired with a student for the duration of the school year that is interested in exploring a career in the marketing and public relations fields. She is a founding member of the Power Within Committee for Working Wardrobes and has been a member of the Newport Beach Chamber of Commerce for nearly the entire duration of her career. A passionate public speaker, Paula has been a featured guest speaker for organizations such as Oracle, Vizio, Mindbody, the Health and Fitness Association, CREW-OC, CW3 Confidence Summit, her alma mater, FIDM, and local chambers of commerce.
Beyond her Sterling Public Relations endeavors, Paula’s creative spirit is enriched through her love affair with music and art. She can be found at concerts and live music experiences spanning many genres and art exhibits, museums, and galleries both near and far. An experience collector, she believes that travel is not a reward for working, but rather it is education for living.
Creating a legacy with intention, Paula continuously strives to steward the firm with grit and grace. Her ingenuity, relationship-centric philosophy, and precision execution are just a few qualities that have set her and Sterling Public Relations into a league of their own…because life is not a dress rehearsal.